The Year-End Pressure Point: Why This Moment Matters More Than You Think Every December, something shifts. The commercial landscape fills with “final push” messaging, LinkedIn becomes a parade of polished achievements, and businesses start to feel that unmistakable pivot point — the moment where reflection naturally evolves into planning, forecasting, and setting the financial rhythm … Read more
We’ve all been in those marketing meetings where the remit is to define your ideal customer and we lean into an idealised version of a customer. It’ll read something like “They’re 42 years old, have 2 kids and a dog, holiday in Tuscany, and follow Camille Charriere,” and we all leave the meeting feeling like … Read more
Are you doing it all… and wondering why it still doesn’t feel like enough? That question used to sit quietly in the back of my mind as I juggled my product and retail businesses solo. I was the designer, buyer, marketer, accountant, merchandiser, and customer service team—sometimes all in one afternoon. Sound familiar? There’s a … Read more
Walk into any store in the world and you’ll notice one thing immediately: it’s crowded. Not just with people, but with choice. Rows of local designers, racks of international imports, and stacks of fast-fashion churners all competing for that same moment of consumer attention. If you’re a product-based brand, getting your products into a store, … Read more
Structuring Your Pricing for Profitability: Real Talk for Product-Based Business Owners Let’s talk pricing. Not the kind of pricing where you take your product cost, double it, and hope for the best. And definitely not the kind where you check what your competitors are charging and undercut them by $2 because, “That’ll do.” No, I’m … Read more